THE ROLE OF AI IN PERFORMANCE MARKETING BUDGET OPTIMIZATION

Just How to Track Conversions Effectively With Performance Advertising And Marketing SoftwareA conversion can be anything from a newsletter sign-up to an acquisition. It can also be a downloaded digital book or a call form submission.

Recognizing First-Touch Vs. Last-Touch AttributionLast-touch attribution models give all conversion credit to the final touchpoint an individual engages with before taking a desired action. This attribution model can be helpful for measuring the efficiency of your brand awareness campaigns.However, its simplicity can also limit your insight right i